Understanding priority pricing

To ensure quick and convenient services at the time of difficult situations, TukTuk has introduced priority pricing. The hike in prices go up due to several factors that is rains, local sport events or very low availability. Priority pricing is made to ensure continuous and unhinged reliable services to customers. 

The priority prices encourage driver-partners to relentlessly work to meet customer demands and travel to the areas where the demand is more. Once demand for rides returns to normal levels, priority pricing ends.

TukTuk applies priority pricing in two types -

  1. Addition (+)
  2. Multiplication (x)

In Addition, a flat priority is included in your total bill, while in Multiplication, priority multiplier is applied to your base, time and distance fare. Please note that cancellation fees, tolls, and per-trip surcharges are not subject to priority pricing.

Fare estimates include any current priority pricing in your area. Your app also notifies you when priority pricing is in effect. In order to request a ride, you’ll need to agree to the current priority pricing, which displays on your screen as a whole number and decimal. If the priority pricing is high, you’ll be asked to type it to confirm that you accept.

Here’s an example of how a fare would be charged on a Rs.50 (INR) trip -

With a priority pricing of 1.5x multiplication:

Rs.10 base
Rs.20 distance
Rs.20 time 
SUBTOTAL: Rs.50
Priority multiplier of 1.5x = Rs.25
TOTAL: Rs.75 (Rs.50 + Rs.25)

 

With a priority pricing of flat Rs.15 addition:

Rs.10 base
Rs.20 distance
Rs.20 time 
SUBTOTAL: Rs.50
Priority addition of Rs.15 = Rs.15
TOTAL: Rs.65 (Rs.50 + Rs.15)

 

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